Turn Your Creative Talent Into a Business
You bring the talent. We'll show you how to build the business around it.
You may have a skill, idea, passion, profession or years of experience doing something you're really good at. But knowing how to do something well and knowing how to build a successful business around it are two very different things. Turn Your Creative Talent Into a Business is a practical accelerator designed to help you turn what you already know into a properly structured, positioned, marketed and systemised business.
Not sure whether you're ready? Start with the free assessment and discover where you are on your business journey.
What Do We Mean By "Creative Talent"?
Your talent doesn't have to be artistic. You might be a designer, photographer or maker — but you could just as easily be a consultant, coach, tradesperson, hospitality professional, technician, trainer or specialist.
You may have spent years developing knowledge and experience that other people would happily pay for. You might have a hobby people keep telling you that you should turn into a business. Or perhaps you've already started selling your product or service but don't yet have the structure, marketing or systems needed to turn it into a sustainable business.
That's your creative talent.
It's the thing you know how to do. We'll help you build the business around it.
What Could YOUR Talent Become?
Whatever you're good at, the challenge of turning it into a business is often the same.
Creative & Design
Photographers, designers, artists, videographers, makers and other creative professionals.
Professional Services
Consultants, advisers, bookkeepers, property professionals and industry specialists.
Coaching & Personal Services
Coaches, personal trainers, tutors, beauty professionals and service providers.
Trades & Skilled Services
Electricians, plumbers, carpenters, landscapers, technicians and skilled tradespeople.
Food & Hospitality
Caterers, bakers, food producers, café operators and hospitality entrepreneurs.
Products & Online Businesses
Makers, jewellery designers, online retailers, e-commerce businesses and product entrepreneurs.
The industry may be different. The challenge is often the same.
You know how to do what you do. Now you need to learn how to turn it into a business.
Does Any of This Sound Familiar?
You're not alone. These are the same questions nearly every new business owner faces.
"I don't know where to start."
You have the talent and enthusiasm, but branding, pricing, websites, marketing, social media, customers and business systems can quickly become overwhelming.
"I'm skilled at what I do, but I'm not a businessperson."
You're confident in your ability but less confident about sales, marketing, pricing, technology and actually running a business.
"I don't know what to charge."
You don't want to price yourself out of the market — but you don't want to undervalue yourself either.
"Where am I going to find customers?"
Knowing how to deliver your product or service doesn't automatically teach you how to generate enquiries and customers.
"I've tried social media, but it isn't producing business."
Posting content without an overall marketing strategy rarely creates predictable results.
"I don't know how to stand out."
There are competitors everywhere. Why should somebody choose you?
"What if nobody wants to pay for what I do?"
Turning your talent into something commercial can feel personal, particularly when you are first starting out.
"Technology overwhelms me."
Websites, CRM systems, email marketing, booking calendars, automation and AI can feel complicated when you don't know what you actually need.
"I'm doing everything myself."
Suddenly you're the business owner, marketer, salesperson, administrator and customer service department.
"I'm getting some business, but it's inconsistent."
Referrals and occasional social media enquiries aren't the same as having a repeatable system for generating business.
"I need someone to show me what to do in the right order."
There's endless business advice online. The problem isn't finding more information — it's knowing what to do first, what to do next and what actually matters.
It's knowing what to do first, what to do next and what actually matters.
That's exactly what this program is designed to give you.
Imagine Having a Clear Roadmap From Idea to Business
"I have a talent, skill or business idea — but I'm not sure how to turn it into a real business."
"I have a properly positioned business, a clear offer, pricing, brand, website, CRM, marketing system and a practical plan for attracting and converting customers."
The purpose of the program isn't simply to teach business theory. It's designed to help participants build the foundations of their actual business while completing the program.
You're not just learning how to start a business.
You're building your business while you learn.
Learn It. Build It. Run It.
Learn It
Learn the fundamentals required to create, position, market and operate a modern business through structured lessons and practical training.
Build It
Use workbooks, templates, checklists, exercises, AI prompts, mentoring and practical activities to build the components of your business as you progress.
Run It
Use the LeadGriffin business platform to help operate and market your business with CRM, sales pipelines, forms, calendars, websites, workflows, automation and marketing tools.
The training shows you what to do. The tools help you do it. The technology helps you run it.
A Business-Building Journey — Not Just Another Online Course
10 modules across four phases — Foundation, Build, Launch and Grow — designed as a 12-month business-building journey that begins with an intensive 90-day build-and-launch pathway.
01
Foundation
Define the business
02
Build
Build the business
03
Launch
Take the business to market
04
Grow
Improve, systemise and develop
Foundation
Define the business
From talent and idea to a clear business proposition.
This phase answers
What business should I build, who is it for and why will people buy from me?
Participants begin by identifying the skills, experience and knowledge they can turn into a business. They then identify their target market, develop their offer and pricing, and turn their ideas into a practical business plan.
The objective: Finish this phase with a clearly defined business concept, target customer, market-ready offer and practical plan.
Build
Build the business
Put the foundations, technology and customer journey in place.
This phase answers
What structure and systems do I need to make the business operational?
Participants move from planning the business to actually building the infrastructure around it. This includes the practical business foundations, the LeadGriffin business operating system and a professional digital presence needed to attract and manage customers.
The objective: Finish this phase with the practical, technical and digital foundations the business needs to operate professionally.
Launch
Take the business to market
Start attracting prospects and create a reliable way to follow them up.
This phase answers
How will I attract, follow up and convert customers?
Participants now have the foundations of the business in place. The focus shifts to taking the business to market, generating awareness and enquiries, building an owned database and creating a structured sales and follow-up process.
The objective: Finish this phase with a working marketing machine and a consistent process for turning enquiries into customers.
Grow
Improve, systemise and develop
Use technology, AI, evidence and continuous improvement to build a smarter business.
This phase answers
How can I work smarter, improve what I've built and prepare the business for its next stage?
With the business operational, participants focus on working smarter, using evidence to improve what they've built, and preparing the business for its next stage of growth.
The objective: Finish this phase with practical AI tools, repeatable processes and a clear plan for the next stage of the business.
Launch Day and the Next Stage
The program continues beyond Module 10. Participants use the remainder of their 12-month journey to keep building, review progress and prepare the business for its next stage. This includes:
You're not simply completing 10 modules.
You're building the essential parts of your business as you progress.
Each module produces something practical that becomes part of your real business.
Your First 90 Days: From Idea to Launch-Ready Foundations
The full program is a 12-month business-building journey — but the first 90 days are designed to help you create momentum quickly.
Rather than spending months simply watching training videos, you'll work through a structured pathway designed to help you make decisions, create real business assets, put your systems in place and establish a working digital presence.
Turn Your Talent Into a Business
Participants complete their readiness baseline, gain access to the program, community and LeadGriffin, and begin defining the business opportunity they want to pursue.
Milestone
Business Opportunity Statement and initial business direction.
Live support
Welcome orientation and system-access clinic.
Your Customer and Market
Participants move from assumptions to evidence by researching customers, competitors, problems, buying triggers and market opportunities.
Milestone
Customer interviews, competitor research and Target Market Blueprint.
Live support
Customer validation workshop.
Your Irresistible Offer
Participants turn what they know or do into a clear offer and begin testing it with potential customers.
Milestone
Market Ready Offer, provisional pricing and real-world validation feedback.
Live support
Offer and pricing clinic.
Vision, Goals and Business Plan
Participants turn the decisions made in Modules 1–3 into a practical first-year direction and immediate action plan.
Milestone
One-Page Business Plan and first 90-Day Action Plan.
Live support
Monthly group mentoring.
Building the Business Foundations
Participants work through the practical foundations needed to operate professionally and identify any matters requiring advice or completion before launch.
Milestone
Business Foundations status, outstanding actions and professional-adviser requirements identified.
Live support
Professional expert masterclass.
Your LeadGriffin Business Operating System
Participants configure and test the technology that will support their new business.
Milestone
Tested CRM, sales pipeline, booking calendar, forms and core customer journey.
Live support
LeadGriffin implementation lab.
Building Your Digital Presence
Participants bring the work of the previous modules together into a professional digital presence that allows a prospective customer to understand the business and take action.
Milestone
A live digital presence with a tested pathway that takes a visitor from interest to enquiry or booking and into the LeadGriffin CRM.
Live support
Website and launch-readiness clinic.
90 Days Isn't the Finish Line.
It's where the foundations come together.
At the end of the first 90 days, you haven’t “finished the course.” You’ve reached an important launch-readiness checkpoint within the 12-month journey. By this stage, you’ll have worked towards establishing:
From here, participants move into Modules 8–10 across Months 4–6, where they activate their marketing, sales and follow-up systems, automation and the practical use of AI.
The remaining months of the 12-month program focus on taking action, improving results, strengthening market traction, building proof and authority, preparing for Launch Day and planning the next stage of the business.
You don't spend the first 90 days just learning about business.
You spend them building the foundations of your own.
The First 90 Days Build the Foundations.
The Next Nine Months Help You Put Them to Work.
The 90-day pathway is about structure, momentum, implementation, business foundations and launch readiness — not guaranteed financial results. It does not promise that every participant will launch a fully operational or profitable business within 90 days, generate a particular level of revenue, or progress at exactly the same speed. Results depend on your idea, market, implementation, effort and circumstances.
Everything You Need to Start Building
And You Don't Have to Build the Technology From Scratch
Your business needs more than a great idea. It needs systems.
Participants receive access to the LeadGriffin Start Up Plan for the first 12 months of the program. Instead of learning what systems a modern business needs and then having to find and connect dozens of different pieces of software, you have access to a platform designed to bring the essential tools together.
You Don't Have to Figure Everything Out Alone
The community is a place where people at similar stages can share progress, ask questions and learn from each other's experiences.
Community and group support are central to the program, while one-to-one sessions are focused and purposeful — not open-ended consulting.
Connect2Business
The program is delivered by Connect2Business. Our philosophy is simple: help people build businesses that work in the real world — not just in theory.
That means drawing on practical business experience, real relationships, networking, marketing and the everyday realities of entrepreneurship — rather than purely academic business theory.
Real Business Experience Behind the Program
Stuart Young and Ellen Keble bring together complementary expertise across business, marketing, technology and supporting small businesses.
Stuart Young
Stuart brings decades of real-world experience in business, sales, property, technology and entrepreneurship.
Beginning his career in the finance industry in London, Stuart went on to co-found a telecommunications business that expanded internationally before relocating to Australia with his family in 2010.
Since then, he has been involved in a range of businesses spanning property, finance, media, digital marketing and business technology. He is also a co-founder of Connect2Business Network and LeadGriffin, where his focus is on helping businesses use practical marketing strategies, CRM technology, automation and AI to attract customers and build better business systems.
Stuart understands that being talented at what you do is only one part of building a successful business. Through Turn Your Creative Talent Into a Business, he brings practical business experience together with modern technology and systems to help participants turn their skills and ideas into something structured, marketable and commercially focused.
Ellen Keble
Ellen is an experienced businesswoman, marketer, property specialist, networker and mentor with a passion for helping people recognise the commercial potential in their skills, knowledge and ideas.
As a co-founder of Connect2Business Network and Marketing Director of LeadGriffin, Ellen has spent many years working closely with business owners, entrepreneurs and professionals, helping them build relationships, develop opportunities, improve their marketing and turn ideas into practical business opportunities.
Ellen brings a particularly people-focused approach to the program. She understands that starting a business isn't simply about websites, marketing plans and systems—it also requires confidence, clarity, purpose and the willingness to take an idea and put it into action.
Through Turn Your Creative Talent Into a Business, Ellen helps participants identify what makes them different, understand who they want to serve and develop the confidence and direction needed to take their talent from an idea to a genuine business.
We've Helped People Take This Journey Before
The program has been delivered successfully, and we've gathered stories from participants and customers along the way.
Participant Testimonials
From people who have taken the Turn Your Creative Talent Into a Business program.
"Before doing the course, I had the creative ideas and loved making jewellery, but I really didn't know how to turn it into a proper business. The program helped me look at what I was doing from a completely different perspective — from understanding my customers and pricing my work properly to thinking about how I would market and grow the business. Most importantly, it gave me the confidence and direction to actually get started and set up my own jewellery business."
Victoria James
Jewellery Business
"I knew the signage industry and had the practical skills, but knowing your trade and knowing how to build a business are two very different things. The course helped me think through the business side properly — who my customers were, what I was offering, how to position myself and how I was going to find work. Having a clear process to follow made the whole idea of starting a business much less daunting. With my business partner, I went on to set up my own signage company, and the program gave me a much clearer idea of how to approach it as a business."
Fraser Johnson
Signage Company
"I'd always liked the idea of running my own business, but I had little idea how to make it happen. The course broke the process down into manageable steps and made me think about things I hadn't properly thought about. From the customer experience and positioning to pricing, marketing and actually running the business. It gave me the confidence to take the next step and get my coffee business up and running."
Andy Thompson-Barton
Mobile Coffee Sales
"The course helped me realise that my knowledge had genuine value. One of the biggest things for me was getting clear about who I wanted to help, what I could offer them and how to communicate that in a way people would understand. Through the course, I had a structure to follow and practical steps to take. I went on to establish myself as an online business coach, and the program played an important part in giving me the confidence to turn my experience into a service I could offer professionally."
Kylie Ronson
Online Business Coach
"As an artist, I was comfortable with the creative side of what I did, but the business side was much less familiar. The course helped me understand that I didn't have to change what I loved doing – I just needed to learn how to build the right business around it. It made me think about how I presented and valued my work, and how I could promote myself more confidently."
Hannah Dosan
Contemporary Artist
LeadGriffin Customer Reviews
Hear from customers who use LeadGriffin to run and grow their businesses.
Johnathan - Master My Career
Cristian - Finance Lane
LeadGriffin Google Reviews
What our clients say about us on Google.
Fede Del
Jul 09, 2026
"Stuart is great person and better service, will you is again for sure."
Brian Duckworth
Jul 09, 2026
"I have been using Lead Griffin for some time now, I must say that the platform makes planning and scheduling my marketing and advertising effortless, and the beautifully designed interface makes it so easy to view my leads at a glance. Lead Griffin is a great business & marketing tool for 2026 and beyond, integrating both AI capabilities and AI Agents to improve efficiency - quite remarkable! . Implementation assistance is first class and the ongoing support team ensures you get results fast."
Dean Clayton
Jul 03, 2026
"Stuart has been great to work with and his Lead Griffin system is really easy to use and intuitive and perfect for any business. Recommend!"
Keith Rhodes
Apr 21, 2026
"I have worked with Stuart for a number of years and he's always been supportive, consistent and reliable. The Lead Griffin software is superb, integrating AI features that make it the backbone of any business."
Ellen Keble
Apr 17, 2026
"I love LeadGriffin because it is really simple to use their training videos, help library and amazing 24/7/365 support to build my own website, create my CRM and pipelines, and host my online membership courses. It also means I can respond immediately to all new leads and quickly start building relationships with leads using LeadGriffin's automated follow-up systems."
Kat Allen
Founder | Whispa-AI
Mar 17, 2026
"I’m incredibly impressed with Lead Griffin and the experience Stuart has created. The platform makes planning and scheduling my marketing and advertising effortless, and the beautifully designed interface makes it so easy to view my stats and leads pipeline at a glance. Stuart’s onboarding is truly second to none. I felt fully supported throughout the entire process, and every question I had was answered with clarity and care. He’s an absolute joy to work with — knowledgeable, patient, and genuinely invested in helping you succeed. I highly recommend Lead Griffin to anyone looking to nurture their leads all the way through to becoming clients. An exceptional platform backed by exceptional support."
Anthony Levan
Mar 03, 2026
"Had a great experience and still having a great experience with the hands-on support from Stuart in setting up my website and all the automation that is required to go along with it. Looking forward to an ongoing long business relationship."
Andrew
Feb 26, 2026
"Great automation for reviews"
Simon Mannion
Feb 19, 2026
"Stuart introduced me to Lead Griffin last year, it’s a marvellous addition to my business- I’d highly recommend have a chat with him"
Raul Guzman
Feb 18, 2026
"Stuart created for me an outstanding website highly recommend!"
Could Your Talent Become a Business?
You don't need to have everything figured out before you begin. Take our free Business Readiness Assessment to discover where you are today and identify some of the areas you'll need to consider as you turn your skills, knowledge, experience or idea into a business.
Already Know You're Ready to Explore Your Business Idea?
If you'd prefer to talk to someone about your idea, where you are now and whether the program may be suitable for you, book a discovery call. It's an exploratory conversation — not a sales call.
Frequently Asked Questions
Your Talent Could Be the Beginning of Something Bigger.
You may already have the most important ingredient — the skill, knowledge, experience or idea. What you may not have yet is the business structure around it.
You don't have to work out every step by yourself. Turn Your Creative Talent Into a Business gives you a roadmap, practical training, business-building tools, technology and support designed to help you take your idea forward.
You bring the talent.
We'll show you how to build the business around it.
